Amazon’s October mega-sale Prime Big Deal Days is live in the UK from 00:01 on Tuesday, 7 October to 23:59 on Wednesday, 8 October. You’ll need an active Prime membership (free 30-day trial available for new users) to access the offers.
You may also be interested in the Best Amazon Black Friday Deals in the UK.
Below is a curated roundup of the best value, lowest-price-matched deals across Amazon devices, TVs, audio, smart home, and everyday tech in the United Kingdom. Prices and availability are subject to change quickly during Lightning Deals. If you see a must-have, act fast.
Amazon Devices and Tablets
Fire TV Stick (HD) is the cheapest way to upgrade your TV to a Smart TV. It comes with an Alexa voice remote for controlling your TV and other smart connected devices. Amazon is also offering a lot of bundle deals on Amazon devices in the UK, with up to 69% savings on Prime Big Deal Days 2025.
- Fire TV Stick (HD) — £19.99 (was £39.99), Save 50% – all-time low for the HD stick. The cheapest way to smart-upgrade any TV. Alexa voice remote included.
- Fire TV Stick 4K — £25.99 (was £59.99). Save 57%. Streams in 4K with Dolby Vision. This is a record/near-record low in the UK.
- Fire TV Stick 4K Max (latest) — £39.99 (was £69.99). Save 43%. Faster CPU and Wi-Fi, along with better HDR support. This is the best pick if you game via the cloud.
- Fire HD 10 tablet — £69.99 (53% off). This is a great tablet for streaming and browsing.
- Fire HD 8 tablet — £49.99 (50% off). A Compact tablet with long battery life, ideal for travel.
- Fire HD 8 Kids Pro — £79.99 (50% off) incl. For Kids 6 to 12 years old.
- Kindle Colorsoft — £169.99 (was £239.99). Colour display for comics and magazines. This is a rare discount on Amazon’s colour e-reader.
- Samsung Galaxy Tab A9+ (11-inch) £145.99 ( from £259) Save: £113. A popular budget tablet with a good screen and Dolby Atmos speakers.
Prime Big Deal Days Smart Home and Security Deals
Amazon is offering up to 50% smart doorbells, cameras, and Alarm systems in the UK.
- Ring Battery Video Doorbell (2024) — £39.99 (was £99.99) – best-ever price spotted. There are big cuts across Ring’s lineup during the Prime Big Deal Days event in the UK. Check the exact model/kit before buying.
Prime Big Deal Days TV Deals
Amazon is offering up to 48% off TVs in the UK.
- Amazon Fire TV 2-Series 40-inch (FHD) – £174.99 This is an entry-level TV with full Fire TV smarts.
- Amazon Fire TV 4-Series 50-inch (FHD) – £299.99 This is a 4K smart TV with HDR10, HLG, and Dolby Digital Plus to bring scenes to life.
- Amazon Fire TV 43-inch Omni QLED — £289.99 (47% off). This is a brilliant 4K QLED TV with Dolby Vision IQ.
- Samsung 50-inch QLED (Q7FA) — £389 (from £579) Save: 33%. Strong mid-range QLED TV from Samsung.
Prime Big Deal Days Audio and Headphones Deals
- Echo Dot (5th gen) – £29 (from £54). Best-value Echo. Check the bundle with smart bulbs for great savings during the Prime Big Deal Days.
- Skullcandy Hesh Headphone — £43.99 (was £69.99). A foldable wireless over-the-ear headphone with active noise cancellation (ANC) and up to 22 hours of battery life.
Prime Big Deal Days Everyday Essentials
- Oral-B iO Ultimate Clean Electric Toothbrush Heads – £39.85 (was £91.99), Save 57%. Get a bundle of eight replacement heads for the Oral-B iO Ultimate Clean Electric Toothbrush. The bristles are angled for deep plaque removal.
- Felix Original 40-pouch cat food — £8.54 (was £14.77) – 21p per pouch, lowest tracked price.
How We Picked these Deals
We tracked Amazon’s UK store, prioritising record-low or near-record-low pricing and strong product reviews (Fire TV sticks, Ring, Fire tablets, Amazon Fire TVs, Kindle).
Shopping Tips
Many of the Prime Big Deal Days deals (and Lightning Deals) expire tonight, 8 October. You will require an active Prime membership (UK price £8.99/month or £95/year) to unlock these offers (free 30-day trial available).
